OUR STORY

How Two Big-Hearted “Science Nerds” Started BioTrust and Helped Millions of Kids In Need

After college, best friends Josh Bezoni and Joel Marion started off their careers as self-professed “nutrition and science nerds.” Subsequently, they both went on to share their passion by writing popular health newsletters and best-selling nutrition books that impacted millions of folks worldwide.

But then an interesting thing happened along the way… LIFE. Over the years, with age, increased responsibilities, and other family priorities taking hold—just like so many other Americans—Josh and Joel regretfully put their health and fitness on the back burner. (Maybe you can relate?)

But after his beloved uncle David passed away young from a debilitating illness, Josh took an honest look in the mirror and saw an overweight, tired, and unhealthy reflection staring back at him. Joel found himself in a similar predicament. What's more, Josh and Joel were concerned about their families' health as well. Joel wanted his young children to grow up strong and healthy, and Josh was concerned about his aging parents. Together, they decided to do something about it by going back to their true passion, health and nutrition.

Josh recalls, “We started by developing small batches of clean, quality protein powders and formulas made from earth-grown nutrients for our families' personal use. Once we saw the positive health benefits in our loved ones, we knew we couldn't keep these exceptional formulas to ourselves. It became our mission to help other good folks around the country get healthy, too.”

BioTrust co-founder Joel Marion, his wife Lisa, Lily and Gabby.

As a result, BioTrust was born in 2011 when Josh and Joel decided to launch a mission-based nutrition company that was authentic, honest, charitable, and always put quality and customers first.

The premium products and authentic mission resonated with like-minded folks around the world, and BioTrust took off like a rocket–selling over 1 million products during its very first full year in business–leaving Joel, Josh, and Team working weekends and double-shifts to keep up with the growing demand.

Joel recalls, “With great success comes great responsibility. It is challenging work, but we are living the American Dream, and our passion to help others fuels our efforts.”

Josh and Joel's vision of BioTrust went beyond becoming America's premier online nutrition brand. They wanted BioTrust to be a change agent in the world by partnering with top-rated, charities that focus on helping kids. From the beginning, Josh and Joel committed to feed a hungry child, in the customer's honor, for every order placed. To date, BioTrust has provided over 3.1 million nutritious meals to kids in need through the No Kid Hungry® campaign.

Josh Bezoni with Make-A-Wish® Kid, Hayden, in his new wheelchair-accessible treehouse they built for him.

Since its inception, BioTrust has also been an advocate and partner of Make-A-Wish®. To date, BioTrust and its customers have donated over $1.8 million and helped grant more than 200 life-changing wishes for children with life-threatening illnesses.

BioTrust has also helped build three schools for underprivileged children through Pencils of Promise®, and with Water.org™, BioTrust has provided clean drinking water for hundreds of families in third-world countries. What's more, co-founder Joel Marion hosts an inspiring, faith-based podcast called “Born to Impact,” which is one of the top-ranked podcasts in the country on iTunes.

Since its humble beginnings, BioTrust has established itself as the fastest-growing online nutrition brand in America, flourishing from just a handful of employees in 2012 to over 100 hard-working team members today, including top experts in the field of supplement formulation and quality control dedicated to developing innovative and effective products for their valued customers.

What's more, to date, BioTrust has shipped over 15 million individual products to healthy families worldwide. If you lined up all of these products end-to-end, they would stretch 2,000 miles—that's the distance from Los Angeles to Chicago!

Josh Bezoni and Kim Eschner help celebrate 13-year-old Make-A-Wish Kid, Lilly, who had to undergo a kidney transplant, before she heads off on her wish to visit New York to see the Christmas lights, go on a shopping spree, and go ice skating at Rockefeller Plaza.

In addition to its charitable mission, at its core BioTrust is a trusted nutrition company with an unparalleled commitment to excellence, and that means providing customers the highest quality nutrition products on the market. Furthermore, BioTrust:

  • Only uses ingredients that are rooted in nature and are responsibly- and sustainably-sourced.
  • Requires that all ingredients come with a certificate of analysis verifying their purity and potency.
  • Implements a strict NO JUNK policy - NO artificial sweeteners, colors, or flavors; NO GMOs, gluten, antibiotics, or artificial growth hormones.
  • Formulates all products for your results, using the best ingredients provided in the best forms at efficacious levels.
  • Abides by an industry-leading A+ level of quality control.
  • Partners only with top-tier manufacturers that strictly follow Good Manufacturing Processes (GMP).
  • Has independent, 3rd party labs test its products to verify that they are safe and that the ingredients match the amounts listed on the labels.

At BioTrust, quality also means service, and we take enormous pride in providing our customers with world-class customer service and a 5-star customer experience. The BioTrust team is made up of over 100 hard-working, caring employees who are dedicated to your success and to doing everything the right way with quality, compassion, and kindness.

In addition to producing top-quality, premium nutrition products, we are committed to helping guide, support, and encourage our customers every step of their health and wellness journeys. To that end, we provide various free resources to help promote a healthy lifestyle:

  • The BioTrust blog, which features health, nutrition, and fitness articles as well as recipes, workouts, and more.
  • BioTrust Radio, the premier health podcast and trusted resource for all topics related to fitness, nutrition, supplements, and living an optimal life.
  • The BioTrust VIP Community, where customers have access to our health and fitness coaches as well as our positive, supportive, and encouraging community.

Simply put, our customers trust the BioTrust brand, and they appreciate what we stand for. Once you become a customer, you become part of the BioTrust family. This is BioTrust's commitment to you.

Team BioTrust honored by Matt Damon after donating to his charity Water.org.